Colors and emotions are inextricably connected in ways that digital artists are only now beginning to comprehend and exploit, which makes sense given that colour in design (particularly in newspapers and magazines) has only recently become ubiquitous.
Nonetheless, colour has an important psychological effect on consumer behaviour. Changing the colour of a handle, for example, will improve desirable behaviour by double or triple digit percentages. It’s a huge mistake to overlook this important aspect of user experience design, and it’s one that can be easily avoided with a little education and research.
Some examples of the effect of time
Passion, desire, and lust are all synonymous with the colour red. It’s also linked to alarms and risk, as well as outrage (hence the word “seeing red”). People’s physiological responses to red include increased respiration and heart rate.
Orange is a vibrant and upbeat colour. People can think of change when they see it because of its connection with autumn leaves and seasonal changes. Orange is synonymous with alerts as well, but to a lesser extent than red.
Yellow is the happiest colour in the rainbow and is synonymous with sunshine and hope. It will, however, be associated with restraint and cowardice.
What Is Color Psychology and How Does It Work?
There hasn’t been any research done on the neurological impact of colour. Color psychology, on the other hand, is a big deal in branding and other design fields. The majority of colour experiments have been conducted for logistical purposes, and they also consist of anecdotal evidence and case studies from individual organisations and artists.
Colors and Their Meanings
Any colour evokes a particular set of emotions. The use of colour in architecture has the potential to influence the feelings and moods of those who display colour palettes. Colors can significantly enhance user experience and increase preferred habits (including conversion rates).
Other cultural influences exist. Purple, for example, is now synonymous with luxury because purple dye was prohibitively costly and scarce in many ancient civilizations, making it only available to royalty. It’s not a normal association, but it’s become a feature of the popular zeitgeist for long enough that it’s been ingrained in the human mind.
It’s not clear why colours influence how people feel. A variety of factors can affect how an individual feels when they are exposed to a certain colour. The personal identification with a colour is a significant aspect. If a person’s favourite stuffed toy as a child was blue, for example, they may have a lifelong affinity for blue. Alternatively, if they got struck by a blue car when they were a teenager, they might have a clear negative emotional response to the colour blue.